Promoter turns tiny college into pigskin power

By Bartee Haile
The Oct. 16, 1939 issue of “Life” magazine featured a two-page spread on the Rattlers of St. Mary’s and the surprising prediction that the tiny Catholic college was “well on its way to becoming a major football power.” Those startling words were music to the ears of John Clark “Mose” Simms, the colorful promoter whose publicity stunts had made the team the talk of Texas and the entire nation. But the controversial hustler was fast wearing out his welcome at the San Antonio school.
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